Course: Term 2 / 2566 - (Marketing for International Business)

Topic outline

General
- Announcements Forum
TQF 3
- TQF 3 File
Chapter 1
- Brand Archetypes File
  
  12 Brand Archetypes Theory, Carl Gustav Jung
  The Innocent,
  Everyman,
  Hero,
  Outlaw,
  Explorer,
  Creator,
  Ruler,
  Magician,
  Lover,
  Caregiver,
  Jester,
  Sage
Chapter 2
- Brand Strategies File
  
  9 Branding Strategies
  Brand Indentity Strategy
  Brand Awareness Strategies
  Brand Differentiate Strategies
  Brand Trust Strategies
  Brand Loyalty Strategies
  Brand Images Strategies
  Brand Stretching
  Brand Extension
  Lin Extension
  Brand Expanding
  Market Expnding
  Brand Possitioning Strategies
Assignment 1
- Assignment 1 (Part 1) File
  
  Brand Character and Brand Strategies Assignment (Individual interview)
Chapter 3
- Chapter 3 Product / Market Condition File
  
  Product Life Cycle
  Product Life Extension Strategies (11)
  Factors to be considered for a new market
  Free Market
  Command Market
Assignment 1 (Part 2)
- Assignment 1 A I File
  
  Assignment submission instruction A I.
- Assignment 1
  
  Brand Archetypes and Brand Strategies Assignment (Total 20%)
  Individual Assignment Analyzing 13% to be submitted
  Brand Archetypes (2% Submitted)
  Brand Strategies (2% Submitted)
  Online Presentation (3% Conducted)
  Due date 23:59 of date Week 6 class
Chapter 4
- On Demand Announcement File
- On demand Week 6 Instruction. File
  
  On Demand link.
- Chapter 4 Slides File
  
  Download Slide in pdf.
MidTerm
- Mid Term Assignment
  
  Sec 2
  Group 1 Qatar - CPL INTER (088 ,090, 106, 112, 128, 139)
  Group2 Cambodia - CLMV Consult (079, 080, 083,130, 087, 166)
  Group 3 Myanmar - Margo Express (023, 032, 039, 067, 125)
  Group 4 S/Korea - SP Air Cargo (029, 035, 042, 044 , 066, 061)
  Group 5 Johor Berhad Logistic (016, 024, 072, 073 ,074, 076)
  Group 6 China - CAF Intertrade (015, 038, 050, 098, 145)
  Group 7 Cambodia - JWD Group (044, 011, 012, 014, 025, 056)
  Group 8 China - Fastship (019, 037, 062, 063, 087, 120, 164)
  Sec 3
  Group 1 China - BTL Bangkok Terminal Logistic (003, 026, 028 ,033, 105, 147)
  Group China - China Fastway (131, 143, 146, 155, 160, 165, 091)
  Group 3 Taiwan - RJ Express (085, 133, 138, 140, 144, 148)
  Group 4 China - Ezyexpress (002, 007, 046, 089, 096, 099, 135)
  Group 5 Singapore - Lidi Express (088, 100, 107, 177, 136, 168)
  Group 6 Australia - (030, 068, 103, 104, 109, 110)
  Group 7 USA - CPLINTER (021, 022, 082, 095, 111, 162)
  Group 8 China - Heart Logistics (013, 040, 101, 116, 134, 141)
Chapter 5
- Chapter 5 On Demand Clip. File
  
  On Demand link.
  
  International Strategies
  Introduction to Export
  What are current IncoTerm
  Analyzing the use of IncoTerm
  Countries work with IncoTerm
  Letter of Credit and How it work
- Chapter 5 Continue Market Entry Stategies File
  
  On demand Link
  
  International Market Entry Strategies
  Export
  Import Export Agency
  Export Management Company (EMC)
  Turnkey Project
  Licensing
  Franchising
  Joint Venture
  Wholly Own Subsidiary
  Greenfield Venture
  Acquisition (Brownfield Venture)
Chapter 6
- Chapter 6 Pricing Strategies File
  
  On demand Link
  
  10 Pricing Strategies
  - Competition Based Pricing Strategy
  - Cost Plus Pricing Strategy
  - Freemium Pricing Strategy
  - Dynamic Pricing Strategy
  - Skimming Pricing Strategy
  - Penetration Pricing Strategy
  - Economy Pricing Strategy
  - Premium Pricing Strategy
  - Bundle Pricing Strategy
  - Psychological Pricing Strategy
Assignment 2
- Country List File
- Assigned List File
  
  Please Check Your name here
- Assignment 2 Example File
  
  Fiji / Pandora
  Question and area to be analyzed
  1 Market Entry Strategy
  2 Product Strategies
  3 Pricing Strategies
Chapter 6 (Continue)
- Psychological Market File